Personal Guarantees and Directors: Understanding the Financial Exposure

For many Irish SME directors, securing finance is a necessary step in growing a business. Whether funding expansion, purchasing equipment or managing cash flow, lenders often require more than the company’s assets as security. This is where personal guarantees come into play. While they can unlock access to finance, they also create significant personal financial […]

Protecting Minority Shareholders: Governance Best Practice for SMEs

In many Irish SMEs, ownership is shared between a small number of founders, investors or family members. While majority shareholders often control strategic decisions, minority shareholders still hold important rights and interests in the business. Protecting these interests through good governance is essential for maintaining trust, stability and long term success. Minority shareholders typically hold […]

The Risks of Director’s Loans: What Revenue and the CRO Expect

Director’s loans are a common feature of many Irish SMEs. In smaller companies, the line between personal and business finances can sometimes become blurred, particularly where directors inject funds into the business or withdraw money during the year. While director’s loans can provide flexibility, they also carry important tax and compliance risks if not properly […]

Extracting Profits Tax Efficiently: Salary, Dividends or Pension Contributions?

For many business owners, generating profit is only part of the financial equation. The next question is how to extract those profits from the company in the most tax efficient way. In Ireland, SME directors commonly use a combination of salary, dividends and pension contributions to access profits. Each option has different tax implications, and […]

Shareholder Agreements Explained: Why Every SME Should Review Theirs

Many Irish SMEs begin as partnerships between friends, family members or business colleagues who share a common vision. In the early stages, relationships are often strong and formal agreements may seem unnecessary. However, as businesses grow and circumstances change, having a clear shareholder agreement becomes one of the most important protections a company can have. […]

Directors’ Duties in 2026: Staying Compliant Under Irish Company Law

Serving as a company director in Ireland carries significant responsibility. While many SME owners focus primarily on growing their businesses, it is equally important to understand the legal duties that accompany the role of director. In 2026, Irish company law continues to place clear obligations on directors to act responsibly, maintain proper records and protect […]

Building Business Value in 2026: What Buyers Look for in Irish SMEs

For many SME owners, selling a business represents the culmination of years of hard work. Whether the sale is planned in the near future or remains a long term objective, understanding what buyers look for can help owners build a more valuable and attractive company. In 2026, investors and acquirers evaluating Irish SMEs are increasingly […]

Preparing for Expansion: Financial Checks Before Hiring or Investing

Growth is an exciting stage in the life of any business. Whether you are planning to hire new staff, invest in equipment or expand into new markets, expansion often signals that your company is gaining momentum. However, growth also introduces financial risk if it is not carefully planned. Before committing to major hiring or investment […]

Top 5 Financial Red Flags SME Owners Should Not Ignore

We believe that many financial problems in businesses do not appear suddenly. In most cases, warning signs emerge gradually. For Irish SME owners in 2026, recognising these red flags early can prevent small issues from becoming serious financial difficulties. Here are five warning signs every business owner should watch closely. 1. Declining Cash Flow Despite […]

Is Your Business Structure Still Fit for Purpose in 2026?

We regularly meet business owners who established their company structure many years ago and have rarely revisited it since. While the structure may have suited the business at the start, growth, changing tax rules and evolving commercial goals can mean that what once worked well may no longer be the most effective arrangement in 2026. […]

Mernie joined Money Sense as a Director in 2008 and works in the area of administration and compliance.

Mernie is an Economics and French graduate from UCC.

Mernie also has a postgraduate diploma in Computing and has previously worked in the IT industry for a number of years.

Mernie’s IT experience and business acumen are invaluable in organising and managing the office and maintaining strict compliance requirements.

Mobile: 087 8364150

John is a Qualified Financial Advisor (QFA) who has over 40 years of experience working in the Financial Services Industry.

Having previously worked in the Banking Sector for 28 years, John has acquired significant knowledge and experience in all areas of financial planning and advice.

Establishing Money Sense Financial Services has enabled John to use his extensive experience in providing impartial and sound judgement in the pursuit of better Client solutions in the open marketplace.

John is extremely passionate and committed to his work and prides himself on a positive ‘can do’ attitude. He is very dependable and will do everything in his power to assist customers achieve their financial goals.

In his spare time, John is a staunch GAA enthusiast, being currently involved with Dr. Crokes GAA Club as Manager of their Senior Hurling Team.

Originally from Newtownshandrum, John is a proud Cork man but has settled well in his adopted County and is doing everything in his power to promote the small ball game in Kerry.

John is also a member of Killarney Golf Club with a respectable handicap. John gives 100% in every project he undertakes and exudes positive energy and enthusiasm which can be infectious.