When to Invest in Systems: The Financial Case for Upgrading How You Operate

For many Irish SMEs, investment decisions are often focused on tangible assets such as equipment or premises. Systems, particularly digital systems, are sometimes viewed as optional rather than essential. This can lead to missed opportunities and ongoing inefficiencies. The decision to invest in systems is often delayed until problems become unavoidable. Processes become slower, errors […]

Cash Flow Seasonality: How Irish SMEs Can Plan for Peaks and Dips

Many Irish SMEs experience fluctuations in cash flow throughout the year. These patterns are often predictable, yet they are not always planned for effectively. Seasonality can create both opportunities and risks, depending on how it is managed. Some businesses generate the majority of their revenue during specific periods. Tourism, retail and construction are common examples […]

The Financial Risks of Relying on One Key Employee in Your Business

Many Irish SMEs are built around strong individuals. A key employee may drive sales, manage operations or hold critical knowledge that keeps the business running smoothly. While this can be a strength during growth, it also introduces a significant financial risk that is often overlooked. The issue is not loyalty or capability. It is concentration. […]

Why Forecasting Fails in SMEs and How to Make It Actually Useful

Forecasting is widely recognised as an important business tool. It provides a view of future performance, supports planning and helps identify potential risks. However, in many Irish SMEs, forecasting either does not happen or fails to deliver meaningful value. The issue is not with forecasting itself, but with how it is approached. One of the […]

The Hidden Cost of Inefficient Processes: How Time Loss Impacts Profit

In many Irish SMEs, inefficiency is not obvious. There is no single event or large expense that signals a problem. Instead, it develops gradually through small delays, repeated tasks and inconsistent processes. Over time, these inefficiencies translate into lost time, reduced productivity and ultimately, lower profitability. Time is one of the most valuable resources in […]

Understanding Your Break-Even Point: A Key Metric Too Many SMEs Ignore

Many Irish SMEs focus heavily on revenue, growth and profitability. While these are important, there is one metric that is often overlooked yet fundamentally important to financial stability, the break-even point. The break-even point is the level of sales required to cover all costs, both fixed and variable. At this point, the business is not […]

The Hidden Cost of Poor Pricing: Why Many Irish SMEs Undervalue Their Work

Many Irish SMEs believe pricing is a commercial decision driven by competition. In reality, it is one of the most important financial decisions a business makes. Pricing determines not only revenue, but also profitability, cash flow and long-term sustainability. The issue is that many businesses consistently undervalue their work. This does not always happen deliberately. […]

Preparing Your Company for Due Diligence: An Exit Readiness Guide

For many Irish SME owners, due diligence is seen as the final step before a sale completes. In reality, it is the stage where deals are tested, reshaped and, in some cases, abandoned altogether. Buyers do not carry out due diligence to confirm what they have been told. They use it to verify, challenge and […]

Earn Outs and Deferred Consideration: Structuring a Smart Business Sale

Earn outs and deferred consideration are often presented as solutions to valuation gaps. In practice, they are compromises. They allow deals to proceed where buyer and seller expectations do not fully align. Understanding the implications is critical. An earn out links part of the sale price to future performance. This can be attractive where there […]

Family Business Succession: Managing Conflict and Protecting Value

Family businesses often carry strengths that other businesses do not. Strong relationships, long-term thinking and a shared sense of purpose can create resilience and stability. However, these same factors can introduce complexity when it comes to succession. The challenge is not simply transferring ownership. It is managing expectations, relationships and control. One of the most […]

Mernie joined Money Sense as a Director in 2008 and works in the area of administration and compliance.

Mernie is an Economics and French graduate from UCC.

Mernie also has a postgraduate diploma in Computing and has previously worked in the IT industry for a number of years.

Mernie’s IT experience and business acumen are invaluable in organising and managing the office and maintaining strict compliance requirements.

Mobile: 087 8364150

John is a Qualified Financial Advisor (QFA) who has over 40 years of experience working in the Financial Services Industry.

Having previously worked in the Banking Sector for 28 years, John has acquired significant knowledge and experience in all areas of financial planning and advice.

Establishing Money Sense Financial Services has enabled John to use his extensive experience in providing impartial and sound judgement in the pursuit of better Client solutions in the open marketplace.

John is extremely passionate and committed to his work and prides himself on a positive ‘can do’ attitude. He is very dependable and will do everything in his power to assist customers achieve their financial goals.

In his spare time, John is a staunch GAA enthusiast, being currently involved with Dr. Crokes GAA Club as Manager of their Senior Hurling Team.

Originally from Newtownshandrum, John is a proud Cork man but has settled well in his adopted County and is doing everything in his power to promote the small ball game in Kerry.

John is also a member of Killarney Golf Club with a respectable handicap. John gives 100% in every project he undertakes and exudes positive energy and enthusiasm which can be infectious.