The Hidden Financial Risk of Delaying Difficult Business Decisions

Every Irish SME owner faces difficult decisions. A long-standing employee may no longer be the right fit. Prices may need to increase. A loss-making service may need to be removed. A customer relationship may have become unprofitable. Costs may need to be reduced or operational changes introduced. Most business leaders recognise these situations when they […]

Why Strong Sales Pipelines Do Not Always Lead to Financial Confidence

For many Irish SMEs, a healthy sales pipeline is viewed as a sign of business strength. A steady flow of enquiries, proposals and opportunities creates optimism and momentum. Teams feel confident, forecasts look encouraging and growth appears within reach. However, many business owners experience a frustrating reality. Despite a strong pipeline and apparent demand, financial […]

Top 5 Signs Your Business Has Become More Complicated Than It Needs to Be

Growth is often viewed as a positive challenge for Irish SMEs. More customers, larger teams and increased activity usually suggest progress. However, as businesses expand, complexity often increases alongside it. New systems are introduced, additional processes appear and responsibilities become more layered. Some level of complexity is unavoidable. The challenge arises when complexity grows faster […]

The Cost of Constant Firefighting: Why Reactive Businesses Struggle to Scale

Many Irish SME owners describe their working week in similar terms. There is always another issue requiring immediate attention. A staff problem appears unexpectedly. A client deadline changes. Cash flow becomes tighter than anticipated. A supplier issue emerges. Before one problem is resolved, another takes its place. For many businesses, this way of operating gradually […]

The Quiet Costs of Poor Documentation in Irish SMEs

Documentation is one of the least glamorous parts of running a business. It rarely appears on the management agenda, it is almost never the priority when something else is on fire, and it tends to be deferred for years before anyone treats it as urgent. For many Irish SMEs, the documentation that should exist either […]

The Real Cost of Weak Internal Controls in Smaller Irish Businesses

In many Irish SMEs, internal controls are treated as a concern for larger organisations. Audit committees, segregation of duties, authorisation matrices, and formal review procedures sound like the language of corporate governance, not something that applies to a 12-person service business or a small manufacturer. In practice, the absence of basic internal controls is one […]

Why Many Irish SMEs Underinvest in Financial Reporting Until It Is Too Late

For many Irish SMEs, financial reporting is treated as a compliance activity rather than a management tool. The annual accounts are prepared, returns are filed, the bank gets what it asks for, and the rest of the year passes with relatively little reference to financial information beyond the bank balance. This is understandable in the […]

The Hidden Risk of Owner Dependency: When the Business Cannot Run Without You

Many Irish SMEs grow around the personality and capability of their founder. The owner does not just run the business in the early years. They are the business. They drive sales, sign off on decisions, hold key client relationships, train staff, fix problems, and carry most of the operational knowledge in their head. For a […]

How Over-Reliance on a Few Revenue Streams Increases Financial Risk

Many Irish SMEs build strong businesses around a limited number of revenue sources. This may involve one major client, a small group of customers, a single service line or a dominant product that consistently performs well. In the short term, this concentration can appear efficient and commercially successful. Revenue is predictable, relationships are established and […]

Mernie joined Money Sense as a Director in 2008 and works in the area of administration and compliance.

Mernie is an Economics and French graduate from UCC.

Mernie also has a postgraduate diploma in Computing and has previously worked in the IT industry for a number of years.

Mernie’s IT experience and business acumen are invaluable in organising and managing the office and maintaining strict compliance requirements.

Mobile: 087 8364150

John is a Qualified Financial Advisor (QFA) who has over 40 years of experience working in the Financial Services Industry.

Having previously worked in the Banking Sector for 28 years, John has acquired significant knowledge and experience in all areas of financial planning and advice.

Establishing Money Sense Financial Services has enabled John to use his extensive experience in providing impartial and sound judgement in the pursuit of better Client solutions in the open marketplace.

John is extremely passionate and committed to his work and prides himself on a positive ‘can do’ attitude. He is very dependable and will do everything in his power to assist customers achieve their financial goals.

In his spare time, John is a staunch GAA enthusiast, being currently involved with Dr. Crokes GAA Club as Manager of their Senior Hurling Team.

Originally from Newtownshandrum, John is a proud Cork man but has settled well in his adopted County and is doing everything in his power to promote the small ball game in Kerry.

John is also a member of Killarney Golf Club with a respectable handicap. John gives 100% in every project he undertakes and exudes positive energy and enthusiasm which can be infectious.